Consumer Research
Environmetrics brings a detailed understanding of consumer behaviour and marketing to our research
into consumer perspectives.
Using a sophisticated range of research tools including: focus groups, indepth interviews, in-home studies, ethnographic studies, observation, tracking/counting, and surveys,
we are able to provide multiple pathways to a better understanding of consumers.
We have conducted consumer research in these categories: FMCG, Packaged Goods, Financial Services, Alcoholic
Beverages, Health & Beauty, Personal Care, Publishing and Automotive Services.
Project types
Market profile and segmentation
Concept tests
Product and usage tests
New product development
Brand Studies – Positioning, Image, Brand Health
Advertising strategies and concept development
Advertising pre-testing and tracking
Packaging design development
Logo development
Satisfaction and loyalty tracking
Document Tests
Psychographic analysis
Decision-making studies using advanced methods
Customised research and analysis
Recent projects 
Project list [HTML]
Enquiries: Philip Smith 1300 802 446
