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Urban development     up back to top

NSW Office of Liquor, Gaming and Racing – Evaluation of Hassle Free Nights program (2011). Environmetrics reviewed the program which ran in City of Sydney, Wollongong, Manly and Newcastle, with the aim to reduce alcohol-fuelled violence. The precinct-based program used a range of measures including place-making principles.

FKP Property Group: Retirement Living Concept Development (2010). FKP are developing a new upmarket over 55 Lifestyle development in Sydney. Research was required to determine the needs amongst potential clients. A series of in-depth interviews were conducted amongst couples and individuals considering moving to a fully serviced Lifestyle Development. The output was used to fine-tune the apartments and services provided in the development.

City of Casey – Cranbourne Town Centre (2009). Environmetrics surveyed regional residents to gauge interest in new housing within the Cranbourne Town Centre. Working with SGS Economics and Planning, we advised the City of Casey on 'liveability' features that would encourage more people to live in the town centre.

Mirvac – South Cecil Hills (2009). Environmetrics provided an initial market assessment for this greenfield development by reviewing past sales and census data, and exploring the preferences of current buyers using our Homezone methodology.

City of Sydney – Oxford Street Darlinghurst Business Precinct Study (2009): This study draws together data from a Situation Review, Shopper Survey, Business Survey, Floorspace Employment Study and Business Consultation to provide a strategic direction for revitalising the Redfern Town Centre.

City of Sydney – Redfern Business Precinct Study (2008): This study draws together data from a Situation Review, Shopper Survey, Business Survey, Floorspace Employment Study and Business Consultation to provide a strategic direction for revitalising the Redfern Town Centre.

Ku-ring-gai Council – Resident Satisfaction (2008): A telephone survey of residents measured satisfaction with a wide range of Council services. This provides important benchmarking data along with rich information about suggested improvements.

Australand – Shellcove Boat Harbour (2008): Environmentrics carried out a qualitative assessment of the draft masterplan for this large new development at Shellcove.

Lowes Creek (2007): A preliminary market assessment was conducted to locate potential buyer, renter and investor catchments for the site. The assessment took account of Housing typologies; Retail and entertainment facilities; Employment opportunities; Community services; Neighbourhood amenities; and Environmental and energy efficiency responses. We reviewed sales and census data and conducted a web-survey among people currently looking to move home.

Mirvac – Magenta Shores (2007): A post occupancy study and user analysis gave Mirvac timely information on user perceptions of the first stage of the Magenta Shores development. The information will be used to direct future stages and enhance market appeal.

Mirvac – Rhodes Waterside Homezone(2007): Mirvac commissioned an Environmetrics Homezone study and post-occupancy study when it bought into the Rhodes development. These studies will allow Mirvac to finetune future developments on the site by pinpointing buyer and renter priorities. The information will be used to direct future stages and enhance market appeal.

Rosecorp – Breakfast Point (2006): Environmetrics provided Rosecorp with a detailed user study that outlined the lifestyle choices and perceptions of Breakfast Point buyers. The information supports finetuning of design and marketing of future stock at Breakfast Point.

Austral Bricks – Homebuyer construction preferences (2006): Environmetrics surveyed home buyers about beliefs and preferences for construction materials. The study allowed Austral to monitor market preferences and develop relevant marketing initiatives.

Port of Melbourne Corporation – Social Impact Assessment, Port Phillip Bay (2006): Environmetrics was commissioned to undertake a large-scale social impact assessment of the likely effects of proposed dredging of Port Phillip Bay. The study involved a large population-based internet survey amongst Victorian residents to ascertain their current visiting behaviour and attitudes to Port Phillip Bay, as well as surveys of local business and sport and recreation groups.

Investa – Cooranbong Catchment Survey (2006): A telephone survey of potential home buyers in local population catchments provided up to date information on market preferences, perceptions and expectations. The information will guide future planning and marketing.

Clarendon Homes – Post-occupancy study (2006): Environmetrics carried out inhome interviews and observations with project home purchasers in the months after they moved into their new home. The study allowed the researchers to see how families actually made use of the new homes they had bought. The insights into actual buyer behaviour will ensure that new home designs are based on real consumer needs and motivations.

AV Jennings – Framework for market research (2006): Environmetrics provided AV Jennings with a framework that outlined key market information needs in the States where it operates. This framework will ensure that market research is carried out in a coordinated way.

Walker Corporation – Hinterland Estate Design Guidelines (2006): Through community consultation and focus groups with potential buyers, we explored market perceptions and values with respect to new housing in Appin. The insights will inform the overall positioning of the development; design of the public domain and directions for house design.

Clarendon Homes – ESD housing (2006): To provide Clarendon Homes with up to date information about the views of Sydney homebuyers with respect to ESD features, we carried out a data review and focus groups amongst prospective buyers. The research will be used to inform future house design.

Blacktown City Council – Blacktown Olympic Park Social Impact Assessment (2006): Blacktown Olympic Park will be expanded by the addition of two new playing fields to serve cricket and AFL. These major facilities will serve the western region of the metropolitan area. A social impact assessment was required to document the potential social benefits and drawback of the proposed expansion.

Sydney Catchment Authority – Shoalhaven Recreational User Survey (2006): Environmetrics surveyed users of the Shoalhaven catchment to assess community attitudes to proposed changes to the Tallawa Dam on the Shoalhaven. Before completing the research, the State Government decided not to go ahead with the proposed changes.

Blacktown City Council – Motor Sport Parkland Social Impact Assessment (2006): Environmetrics used secondary data, stakeholder interviews and onsite surveys to assess the likely social impacts of the proposed Motor Sport Parkland at Eastern Creek.

Liverpool City Council – Liverpool Directions 2006-2016 (2006): Liverpool City Council developed a strategic vision to underpin planning for the next 10 years. Environmetrics conducted a telephone survey of Liverpool residents to gauge overall community responses to the vision. Participants were recruited by telephone, mailed the vision document and then interviewed by telephone.

Multiplex – Rhodes (2006): Environmetrics used secondary research along with a focus group and in-home interviews to describe potential markets and outline their needs and expectations. Multiplex will incorporate this information into design development.

Penrith Lakes Development Corporation – Community issues and concerns (2005) Environmetrics evaluated community perceptions and concerns regarding future development of the Penrith Lakes area for residential, recreation, employment and retail purposes. A community survey, focus groups and stakeholder interviews provided a rounded picture of community concerns prior to exhibition of the draft masterplan.

Boral – Developer design decision making (2005): Environmetrics used a case study approach to examine the ways major developers make design decisions that influence the use of building materials.

Austcorp – motto (2005): Environmetrics identified potential markets for this apartment development in Erskineville.

Allam Group – Market Segmentation Framework (2005): Environmetrics prepared a Market Segmentation Framework to guide the design of new homes for the Allam Group. The Framework will help to ensure that home designs are well-aligned with market requirements.

Stockland – Ermington (2005): Environmetrics undertook research to understand the potential market and their needs on this renewed river based site. The research was used to understand design options and lifestyle needs of the potential target markets. The information was used for future development planning and marketing by Stockland.

Stockland – Glenmmore Park (2005): Environmetrics undertook extensive research to determine future trends and directions for the further stages of this development. The findings were used to shape future masterplans and design guidelines as well as refine the potential target markets.

Lifestyle Housing Choices (2005): Environmetrics conducted a lifestyle survey of Sydneysiders who had moved house. The findings pointed towards clear lifestyle factors underpinning choices to live in various Sydney regions. Factors such as personality type and leisure preferences were linked to choice of locality.

Landcom – Helensburgh (2005): Environmetrics examined population trends and house sales data for Helensburgh to recommend a suitable mix of house types for this development. We applied a Benefit Outcomes Analysis to recommend design features for the development that would enhance market appeal and support positive social outcomes.

Stockland – Gordon (2004): Environmetrics undertook indepth research amongst empty nesters to ascertain market interest in a planned development at Gordon. The findings were used to refine the masterplan and dwelling design, and to target effective communication.

DIPNR – Sydney Futures Forum (2004): Environmetrics facilitated workshop sessions at this consultative industry forum. The Forum reviewed issues and sought input to the development of the Metropolitan Strategy that will guide the development of the Greater Metropolitan Region over the next 30 years. Metro Strategy.

Allam Homes – Housing preferences (2004): Using HomeZone, Environmetrics examined house design preferences and choices of current home buyers in the Liverpool area and the Central Coast. Buyers included First Home Buyers, Upgraders, Downsizers and Investors. The market information will guide design briefs for a range of types of Allam Homes housing.

Landcom – EnergySmart (2004): Our research amongst new home buyers in Sydney and the Hunter used focus groups and face to face interviews to provide a comprehensive market segmentation of new home buyers according to their orientation to energy efficient practices.

Long Lease – Epping, Victoria (2004): Environmetrics carried out comprehensive market research for a Long Lease development on 5 acres in the NW of Melbourne. We used focus groups and a telephone survey to test concept designs and assist in defining the target market and the key strengths (selling features) of the development.

Stockland – Penrith (2003): In-depth market information was gathered using focus groups to explore market expectations and receptivity to an enhance community development. Information on site facilities, community title, house exteriors, floorplans, priority features and name was used to shape the development of the project.

Stockland – The Point (2003): In-depth market information was gathered using focus groups to explore market expectations and receptivity to the masterplan and housing styles. Market information was used to refine the project and guide communication.

Green Square SIA (2003): For this project we provided South Sydney Council with a comprehensive assessment of social impacts of the proposed Green Square Town Centre Masterplan. We used the Benefit Outcomes Approach and recommended mitigation, enhancement and management strategies, and provided clear recommendations for refinements to the Masterplan that would provide a more liveable urban environment.

Citta – Port Stephens (2003): A geodemographic analysis was conducted to examine the potential market for a proposed residential development in Port Stephens. Migration into the area over the past five years was mapped and discussed in terms of demographics, lifestyle choices, and implications for attracting target markets into the area.

Landcom – Newcastle hospital site (2003): Market opportunities were explored through qualitative and quantitative research in order to guide concept development for the hospital site.

Australand – Lidcombe hospital site (2003): Market analysis included migration analysis, travel to work data and telephone survey of recent home buyers in related markets. The outcome was detailed and relevant market information about prospective buyers.

Interciti – Wolli Creek (2003): Qualitative research amongst the potential target markets at Wolli Creek will help the developer understand needs, aspirations and perceptions to assist marketing and design.

Multiplex - King Street Wharf (2003): A qualitative and quantitative investigation amongst owners, residents and Sydneysiders. Results from this project will be used to assist Multiplex and Australand with on-going marketing and future stages of the development.

Parramatta City Council Open Space Study (2003): Environmetrics was commissioned by Parramatta City Council to conduct community consultation to enable community needs regarding open space to be integrated into the Open Space Plan. Focus groups were conducted amongst children, elderly, parents, sportspeople and youth.

Landcom (2003): Market analysis through desk research was carried out to help understand the proposed and target markets for residential development in the greater Sydney region.

Pyrmont Peninsula Recreation Plan (2003): We were commissioned to provide recommendations for recreation along Pyrmont Peninsula. We made population projections, analysed in-house leisure data, conducted in-depth interviews with key stakeholders, and carried out a recreation needs assessments. SHFA used the findings to feed into the Masterplan for the site.

Sydney Park Public Hearing (2003): As part of the preparation for a Draft Plan of Management for Sydney Park, Environmetrics was commissioned to facilitate a Public Hearing. The Hearing satisfied Council's statutory obligations with regards to proposed changes in land categorisation for Sydney Park. Community views were recorded and incorporated into the Plan of Management.

Lensworth Wallarah - Social Equity Plan (2002): In this Plan we outlined how a proposed residential development will comply with the Section 94 Contribution Plan. The project detailed five broad objectives that represent a means of achieving social equity, and outlined specific ways that the proposed development would perform on these five objectives.

Penrith Lakes (2002): Environmetrics carried out a comprehensive study for a proposed residential development at Penrith Lakes. The study involved a catchment profile, competitive analysis, estimates of household purchasing power, and a Masterplan Design Brief. The project was conducted in conjunction with The Urban Partnership.




Arts and culture     up back to top

Australian Parliament House – Visitor Research (2011): Environmetrics carried out surveys of general and school visitors along with tracking and observation studies. The study will inform new initiatives to ensure that the Department of Parliamentary Services continues to meet the needs and expectations of the diverse visitor base.

IMAX – The Avatar IMAX Experience(2010): Environmetrics conducted an online survey of the Avatar IMAX audience to gauge responses to the IMAX experience and gather feedback on strategic directions for future services and programs.

State Library of Victoria – Building Knowledge for Library Advocacy (2010). Environmetrics worked with SGS Planning and Economics to conduct a comprehensive economic valuation of Victorian Public Libraries. We conducted a State-wide telephone survey, online surveys in selected library services and case study interviews in selected areas.

Wyndham City Council – Point Cook Community Learning Centre (2010): Wyndham City is one of the fastest growing LGAs in Australia. The City Council is implementing a model of multi-faceted community centres where services such as library, kindergarten, meeting rooms, a computer room, BBQ area, etc. are co-located. Environmetrics conducted a survey of users to establish benchmark measures for how well the Centre achieved the intended aims.

Arts Queensland – Review of the Museum Resource Centre Network (2010): Environmetrics conducted an indepth review of this program which places a network of experienced museum practitioners (Museum Development Officers) in the regions to support community museums, galleries and keeping places in their mission to preserve heritage objects and stories.

National Gallery of Australia – Evaluation of Masterpieces from Paris exhibition (2010): Environmetrics conducted exit interviews and post-visit debrief sessions with visitors to this major exhibition. The evaluation measured expenditure, visitor experience ratings and explored dynamics of the visitor experience.

National Film and Sound Archive – hi fidelity (2009): Environmetrics conducted an online survey of staff and stakeholders to measure perceptions of NFSA as part of corporate strategic planning.

National Museum of Australia – Evaluation of Australian Journeys (2009): Environmetrics conducted exit interviews, tracking and timing observation and indepth interviews to prepare a comprehensive review of this new exhibition.

State Library of Queensland – Review of Game On (2009). Environmetrics carried out a governance review to examine the effectiveness and efficiency with with the exhibition was presented. Key recommendations will assist SLQ in future exhibition planning.

State Library of Victoria – Building Knowledge for Library Advocacy (2009). Environmetrics carried out a comprehensive literature review into the economic value of libraries. This is the first stage of a project that will measure the economic value of Victorian Public Libraries. The report is available here.

National Gallery of Australia – Evaluation of Degas exhibition (2009): Environmetrics conducted exit interviews and post-visit debrief sessions with visitors to this major exhibition. The evaluation established benchmark ratings and explored the dynamics of the visitor experience.

Queensland Art Gallery – Evaluation of The China Project (2009): An online survey of visitors to this new program provided an audience profile and gathered feedback about the event.

Slim Dusty Centre (2009). Environmetrics carred out a masterplan review to advise on modifications that would make it more effective from the visitor perspective. The Slim Dusty Centre is a major cultural attraction under development in Kempsey.

National Portrait Gallery – Evaluation (2009): Environmetrics conducted exit interviews and post-visit debrief sessions with visitors to this major new art gallery in Canberra. The evaluation established the visitor profile, responses to the building and exhibitions, and examined the ways that visitors combined other activities with their visit to NPG.

Queensland Art Gallery – Evaluation of Warhol UPLATE (2008): An online survey of visitors to this new program provided an audience profile and gathered feedback about the event.

National Gallery of Australia – Evaluation of Turner to Monet exhibition (2008): Environmetrics conducted exit interviews, and post-visit debrief sessions with visitors to this major exhibition. The evaluation established benchmark ratings and explored the dynamics of the visitor experience, giving valuable insight into the conceptual frameworks of visitors to this exhibition.

Australian Museum – Evaluation of proposed Egypt exhibition (2008): Environmetrics conducted focus groups with Museum visitors to gauge expectations for a proposed exhibition about Egypt and gauge responses to preliminary exhibition concepts.

Questacon – Evaluation of Questacon Science Squad (2007): Questacon Science Squad provides dynamic and theatrical shows that demonstrate scientific prinicples. Our evaluation drew together a range of data to identify the strengths and limitations of the program and give direction for opportunities to finetune and extend the service.

National Museum of Australia – Front-end evaluation of child audiences for Australian Journeys exhibition (2007): Environmetrics conducted onsite workshops with children to understand more clearly how children interact with museum objects and to explore possibilities for interpretation and learning activities for children.

National Gallery of Australia – Evaluation of Egyptian Treasures from the Louvre exhibition (2007): Environmetrics conducted exit interviews, and post-visit debrief sessions with visitors to this major exhibition. The evaluation established benchmark ratings and explored the dynamics of the visitor experience, giving valuable insight into the value of an overarching metaphor in creating a framework for meaning making in exhibitions.

National Gallery of Australia – Evaluation of Constable exhibition (2006): Environmetrics conducted exit interviews, and post-visit debrief sessions with visitors to this major exhibition. The evaluation established benchmark ratings and explored the dynamics of the visitor experience, giving valuable insight into the visitor experience.

National Gallery of Australia – Front-end evaluation of Tillers/Riley exhibition (2006): Environmetrics conducted interviews with Gallery visitors to gauge knowledge, perceptions and interest in these exhibitions. The findings will be used to inform marketing and programing associated with the exhibitions.

Art Gallery of NSW – Visitor profile (2006): Using data-mining techniques, Environmetrics explored the LeisureScope databank to track the Sydney audience for the Art Gallery over the past 10 years.

Children's Discovery Museum – Feasibility Study (2006): Environmetrics conducted a feasibility study to determine the financial viability of a hands-on discovery museum for children in Western Sydney.

Melbourne Museum – Exhibition Front-End Evaluation (2006): Environmetrics conducted focus groups and interviews with Museum visitors and stakeholders to gather input for development of a major new exhibition about Melbourne.

National Library of Australia – National Treasures Evaluation (2006): Environmetrics conducted exit interviews with exhibition visitors to evaluate the exhibition from the visitor perspective. The report included comparative data with previous Library exhibitions.

State Library NSW – NSW Public Libraries and eGovernment (2005): Environmetrics carried out a comprehensive review of the support given by public libraries in NSW to provide public access to the internet for government information and transactions. The evaluation was carried out in 15 local government areas across NSW, using observation and interviews with library users and staff, a survey of libraries and interviews with stakeholders in a variety of government departments. The report is available here www.sl.nsw.gov.au/pln/projects.cfm.

Australian Museum – Science in the City program evaluation (2005): Environmetrics used case studies with schools, telephone interviews with teachers and an online Bulletin Board to gather feedback on visits to Science in the City. We applied an Outcome Hierarchy Program Evaluation Hierarchy to assess the effectiveness of the program in meeting immediate goals.

Museum of Tropical Queensland – Gone Troppo! exhibition evaluation (2005): Environmetrics used onsite interviews to evaluate the effectiveness of the Gone Troppo! exhibition in meeting its goals. The research found that the lively and colourful exhibition was very popular with local visitors. The study offered some direction for future development of the exhibition and its associated public programs.

Taronga Zoo – Wild Asia Evaluation (2005): Taronga Zoo commissioned this market study of visitors to guide communication about the new Wild Asia exhibit during the period of uncertainty about the arrival of Elephants for the exhibit.

Zoos Victoria – School Teachers (2005): Zoos Victoria commissioned this market study of school teachers to gain a better understanding of their appreciation for education services at the three zoos -- Melbourne Zoo, Healesville Sanctuary and Werribee Open Range Zoo. The study used focus groups with Primary and Secondary school teachers who had taken students to one of the zoos. The outcome was a better understanding of market needs along with key directions for better communication with teachers.

Queensland Museum – 12 month visitor survey (2005): This regular survey of visitors at four campuses of the Queensland Museum – South Bank, Ipswich, Townsville and Toowoomba – will allow the Museum to profile visitors across the four seasons, including school holidays and school terms.

Queensland Museum – Audience Segmentation (2004): Environmetrics studied the approaches to audience segmentation and marketing in four QM campuses. Document review, staff workshops and focus groups laid the foundation for the development of common approaches to audience description for the purposes of service delivery and communication. We worked in collaboration with Marketing UP.

Australian Museum – John Gould Inc. exhibition evaluation (2004): Environmetrics carried out an audience evaluation of the John Gould Inc. exhibition at The Australian Museum. Exit interviews were conducted to provide visitor profiles and motivations and examine the key messages of the exhibition and the way in which they were communicated. Functional aspects of the exhibition such as lighting were also examined. In addition to the Exit Interviews, a peer-review evaluation was carried out by the researchers.

Old Parliament House Visitor Research (2004): Environmetrics is undertaking a 12 month program of visitor research at Old Parliament House to gather timely information on visitor profiles and the visitor experience.

Old Parliament House – Interpretation methods (2004): Environmetrics undertook an analysis of visitor experiences in key locations at OPH to determine the pros and cons of alternative interpretive approaches. Interviews, observation and focus groups allowed the research to gather a rounded picture of visitor experiences. The data was related to Australian and international examples of professional practice in interpreting heritage places.

National Library of Australia – National Awareness (2004): The objective of this project was to determine levels of awareness of the National Library. The study used an omnibus survey to measure knowledge of Library functions and sources of knowledge. The project also made comparisons with similar surveys conducted in 20 and 2001.

Western Plains Zoo Masterplan Research (2003): As part of the development of a new Masterplan for Western Plains Zoo, Environmetrics was commissioned to undertake research to understand visitor behaviours, including attitudes, motivations and decision making processes. We carried out data analysis, telephone surveys, on-site observations, in-depth interviews and business interviews.

State Library (2003): Environmetrics held a youth forum at the State Library of NSW to see why young people (12-15 years) like to read and write. The forum was used in developing an event for the State Library that will support reading and writing activites for young people.

Economic Impact Study (2003): The Australian Museum commissioned Environmetrics to collect expenditure data from visitors and carry out an Economic Impact analysis to gauge the contribution the Museum makes to the local economy.

Knowledge Quest: Families and Museums (2003): Environmetrics was commissioned by the Australian Museum and the National Museum of Australia to ensure their programming and marketing strategies were well-aligned with the important family market. Environmetrics used a case study approach to examine in depth the dynamics of family visits to Australian museums.

Old Parliament House and National Portrait Gallery (2003): An analysis of a six month visitors survey was carried out by Environmetrics to provide the OPH and the NPG with information on visitor details. The analysis of the survey was also used to help gauge perceptions and awareness of the OPH and NPG.

Energised, Engaged, Everywhere: Older Australians and Museums (2002): Indepth study of the role museums play for older Australians. A literature review, population survey and indepth interviews with people over 65 years has given a comprehensive picture of demographic change and the opportunities for museums and other cultural institutions to meet the needs of older Australians. The report is available here.

Ipswich Railway Workshops (2002): Environmetrics carried out a pricing study using a competitor analysis, population survey and focus groups. The outcome was that the Museum could establish pricing structures with a good understanding of the elements that shape perceptions of value.

Museum exhibition evaluation - Beauty (2002): Concept testing was carried out amongst prospective audiences for an innovative exhibition on the subject of human beauty.

Museum exhibition evaluation - Southern Deserts (2002): Concept testing was carried out amongst prospective audiences for an exhibition on the subject of deserts in the southern hemisphere.

Taronga Zoo (2002): Market analysis for the Master Plan for an extensive refurbishment of the Zoo. This project involved a competitive analysis, trends and forecasts in admissions, motivations to visit, and visitor experience in terms of wayfinding, appeal of exhibits, interpretive material, food + beverage and relaxation.

English Language Student Market (annual): Each year, we carry out a survey of English Language Colleges to collect data on nationality, visa type, number of enrolments and length of enrolment. Our client, English Australia,




Tourism and leisure     up back to top

Parramatta – Leisure Visitors (2008) Environmetrics surveyed leisure visitors at the Rivercat, in the streets and at four heritage sites. The profile of visitors, their visiting patterns and responses to the experience will help inform planning for coordinated activities.

Royal Easter Show (1998-2009): We conducted annual visitor research to track visitor profiles, motivations, visiting patterns, and views on marketing and program activities.

Twenty20 Cricket – Spectator Experiences (2007) Environmetrics surveyed spectators at Newcastle and Telstra Stadium to gather a description of audiences attracted to Twenty20 along with their views about the experience and their expectations of Twenty20 as a new form of professional-level cricket.

Hunterland – Golf tourism in Hunter Valley (2006): Environmetrics used secondary data to examine the leisure market dynamics for golf tourism in the Hunter Valley.

Sydney Olympic Park – Market demand for proposed club (2006) Environmetrics conducted interviews with people who work at Sydney Olympic Park to gauge potential market demand for a proposed club.

East Leagues Club – Bar Refurbishment (2005): Easts commissioned Environmetrics to undertake research amongst members and non-members on the redevelopment of a number of socialising areas within the Club. The research covered social behaviours, the role of the Club and competition as well as concept and design directions.

Northern Territory Tourism (2005): Evaluation of new creative advertising/marketing campaign for NT Tourism.

Marsden Release – Employment in leisure industries (2004): As part of the masterplanning process for the urban development of land at Marsden, we prepared a paper exploring the local opportunities for employment in leisure-related industries.

Tourism Impact Study (2003): The RTA commissioned Environmetrics to determine how the Great Western Highway upgrade would affect tourism in the Blue Mountains. Internal data was collated and interpreted with information from the RTA and industry experts in the field.

Parramatta Council Open Space Study (2003): Qualitative research was used to determine how the local community uses and values open space. Focus groups with members of the local community contributed to the assessment that fed into the Council's Open Space Plan.

Explorer Country (2002): The Explorer Country tourist region covers the central west of NSW and includes 21 local government areas. This project was a comprehensive market review that drew together existing data and established a methodology for tracking the effectiveness of marketing and development strategies. Desk research, surveys in the 21 LGAs and focus groups were carried out in the 12 month program.

Major Venues (2002): A review was carried out to support a strategy for the management of Major Venues in and around the Sydney region. The review encompassed demographic patterns and trends in the region, social and economic influences, leisure choice behaviour and lifestyle preferences.

Newnes Plateau Feasibility Study (2002): State Forest NSW commissioned a feasibility study for a potential tourism facility at Newnes Plateau. In conjunction with DPWS, Environmetrics identified market opportunities, appraised a range of reuse options and recommended a marketing concept for the offering. The required infrastructure and return were included in the analysis.

Social Impact Analyses for gambling (2002): Environmetrics developed a method for carrying out a Social Impact Analysis in accordance with State Government requirements (in draft). We collected raw measures and carried out an analysis that integrated and interpreted them in relation to the broader concepts of ‘social impact’ or ‘community well-being’. Using this process, Social Impact Analyses were carried out for four Sydney clubs.

Centennial Parklands Visitor Study (2002): Year-long study looking into how the Parklands provides integrated leisure experiences for visitors. Focus groups, on-site surveys, in-depth interviews and telephone surveys were used.




Hospitality     up back to top

Rendezvous Hospitality Group: New Zealand Hotel Perceptions (2010). The New Zealand market had been affected by the GFC more than the Australian market and there was a need to understand the factors that were critical in selection of hotels for the corporate and conference market. A series of in-depth telephone calls were made to senior executives in the New Zealand domestic & inbound travel market and the corporate market.

Cambridge Events: Market Perceptions and Positioning (2010). Cambridge Events a major event organiser in Sydney needed to understand its market profile. The study involved in-depth interviewing clients and non-clients to determine perceptions of the organisation and the trends related to large scale corporate and government events.

Rendezvous Hospitality Group: Usage and Attitudes Study (2009). The Rendezvous Hospitality Group undertook a user needs and attitudes study to understand the Asian Pacific business traveller. The study included an evaluation of all Australian and New Zealand Properties (9), an online customer survey consisting of 750 respondents and competitive survey (450). The research assisted the strategic development of RHG in the Asian Pacific market.

Rendezvous Hospitality Group: Corporate Livery Development (2009). The Rendezvous Hospitality Group were changing the company logo for The Rendezvous Hotel Group and the Marque Hotel Group. A series of qualitative focus groups were conducted amongst users, non users who travelled on business and amongst three nationality groups - Indians, Chinese and Middle Eastern to assess the potential meaning of various logo designs. The research fed into the development of new designs as seen on the Rendezvous Hospitality Group website.

Eurest – Qantas Cafes (2008): Patron surveys provided Eurest with feedback on service, menu and decor; and gave direction for proposed refurbishment.

Medirest – Ritazza Cafe at North Shore Private Hospital (2008): Patron surveys provided Medirest with feedback on service, menu and decor; and gave direction for proposed refurbishment.

Rialto – Refurbishment concepts (2006): We conducted walk-throughs and focus groups to evaluate new room decor/design for the Rialto Hotel in Melbourne.

InterContinental Sydney – Mint Restaurant (2005): Market review of restaurant/bar concept, including decor, service and menu.

InterContinental Sydney – Wayfinding (2004): Our study of guest movement patterns and environmental cues will guide new signage at the InterContinental and help guests find their way through the heritage hotel more easily.

Mirvac Hotel Group (2004-6): Guest Satisfaction Survey to monitor performance on key indicators across all hotels in the group.

Holiday Inn (2004): Brand development in the Asian region was guided by market insight into the values and brand perceptions of corporate travellers in Australia. Using focus groups, the research provided a qualitative profile of Holiday Inn corporate travellers and developed in-depth understanding of the needs of this segment of travellers. The project tested the relevance of previously developed brand attributes and associated product features. New directions were provided for brand and product development in the Asian region.

Holiday Inn (2004): Cafe/bar refurbishment at the Holiday Inn Sydney Airport was guided by market research amongst locals and guests. Face to face interviews and a focus group explored patron needs and preferences. The outcome was a new concept venue for day time use based on current market information.

Crowne Plaza (2004): Room refurbishment at the Crowne Plaza Canberra was guided by market research amongst business travellers. Focus groups explored guest needs for room and bathroom facilities and their preferences regarding decor.

Sydney Marriott (2003): User needs study to support proposed refurbishment of the Sydney Marriott hotel. Market trends and expectations were examined using focus groups, executive interviews and a telephone survey. A competitor analysis established contemporary benchmarks in facilities, services and prices.

Crowne Plaza (2002): Market demand analysis to support proposed refurbishment of the Crowne Plaza hotel in Canberra. Market trends and expectations were examined using focus groups and interviews with key target markets.

Intercontinental (2002): Market study to inform proposed refurbishment of the hotel.




Communication     up back to top

Queensland Parks and Wildlife Service – Evaluation of Dingo Communication Strategy(2009). The Dingo Communication Strategy is a vital element in the Dingo Management Strategy on Fraser Island. The Strategy aims to manage a sustainable population of wild dingoes in the World Heritage listed Fraser Island National Park while providing a safe environment for visitors and residents. Our Evaluation noted that the Strategy has been successfully implemented and noted opportunities and challenges with respect to social media.

City of Sydney – Redfern/Waterloo Brand Development (2009). Environmetrics carried out a perception study to gauge perceptions of Redfern/Waterloo as a foundation for a communication strategy with clear brand messages for the precinct. We conducted telephone interviews with a sample of people living in a 10km radius of Redfern/Waterloo.

State Library of NSW – Brand Development (2009). Environmetrics worked with Frost to explore current perceptions of the State Library of NSW with a view to developing a new brand image.

Austral Bricks – Creative Evaluation (2008): Environmetrics evaluated draft marketing materials to promote new product lines.

NABERS – Logo test (2006): NABERS is a program to rate the environmental sustainability of residential and commercial buildings in terms of actual usage patterns. Logo alternatives were evaluated with stakeholders and end users in focus groups and personal interviews.

Albury Library Museum (2005): Environmetrics prepared a detailed Marketing Plan for the new landmark cultural facility of combined Library and Museum. This innovative facility is the next phase in the development of the Cultural Precinct in central Albury. The detailed Marketing Plan covers communication and event programing across four phases: Construction, Lead up to Opening, Opening, and First 18 Months.

CERRA – Re-branding research (2005): Environmetrics conducted market and stakeholder research to guide the development of a new name and visual identity for the Central Eastern Rainforest Reserves of Australia (CERRA). CERRA is the title of the World Heritage Area (WHA) that encompasses the major rainforest parks and reserves in north-east New South Wales and south-east Queensland.

IMAX – newspaper ads (2005): Environmetrics conducted an onsite survey of IMAX patrons to determine their awareness and use of of newspaper advertisements in deciding to visit IMAX. Using this information, IMAX will refine its communication strategy.

Northern Territory Tourism (2005): Northern Territory Tourism has developed a new promotional campaign - "Share our stories". Environmetrics evaluated and refined the creative over a three-stage research process amongst the potential target markets. The evaluation encompassed press advertising, film (potential cinema advertisement and trade), web site and mail-out based (region based information magazine) materials as well as a 'touring map'.

DIPNR – Know Your Paper evaluation (2004): In prepraration for the launch of the second edition of Know Your Paper, we carried out an evaluation of previous distribution methods and provided a Communication Strategy.

Parkes Shire Council (2003): In this project we consulted widely with a range of stakeholders to provide a direction for the design of a new logo and corporate identity. A shortlist of potential designs was market tested and a final recommendation was made. The outcome was a fresh new identity that sits well with the new positioning – ‘Progressive Parkes Shire’.

Quay Education Research (2003): Vocational Education and Training (VET) is a sector of employment related education across Australia that offers training through TAFE as well as through private providers. Environmetrics was commissioned to conduct research with the key VET markets to explore a range of messages, positioning and branding options to provide direction for the development of new marketing positioning for the VET sector.

Sydney Water – Annual Report evaluation (2003): Following document tests we carried out for Sydney Water in 20, we revisited key stakeholders to obtain their views on changes made to the 20 reports. Particular attention was given to how Triple Bottom Line reporting can be improved.

Green Square Welcome Kit (2003): Environmetrics worked with PBAI Australia to research and develop a Welcome Kit for the South Sydney growth centre at Green Square. Focus groups, background research and analysis of other welcome kits were used in developing a kit that will support community development for new residents and workers in the Green Square area.

BASIX Social Marketing Strategy (2003): Environmetrics prepared a social marketing strategy for this innovative online tool for assessing the sustainability of new residential developments in NSW. Developed by PlanningNSW, BASIX is an easy-to-use online form that will evaluate and guide new development.

Fraser Island Dingo Education Strategy (2002): Environmetrics carried out an evaluation of the communication strategy including its conceptualisation and implementation. Brochures, signage, face to face interpretation, and special initiatives were evaluated by audit, interview and survey. This project was carried out in conjunction with Elizabeth Beckmann. The full report is available here.

Document testing (2002): This evaluation of the Sydney Water Annual Report and the Towards Sustainability Report recommended ways they could be tailored to suit the needs of key user groups. In-depth interviews were carried out with representatives of key user groups.




Retail     up back to top

Brookfield Multiplex: Pittwater Place Customer Profiling (2010). Pittwater Place is a local shopping centre located in Mona Vale NSW. The research comprised 300 exit surveys over a two-week period and desk research to understand shoppers. The output provided a customer segmentation profile and shoppers need insights.

World Square – Customer Evaluation (2009). Environmetrics carried out exit interviews and online surveys in order to provide a comprehensive shopper profile.

QVB – Tourist markets (2009). Environmetrics reviewed published data on tourism, conducted exit interviews and executive interviews with tourist industry professionals, to provide a comprehensive description of potential tourist markets for QVB.

Chifley Plaza – Market profiling (2009). Environmetrics conducted exit interviews, an online survey of VIP shoppers, and a focus group of local workers to provide a detailed picture of Chifley Plaza shoppers.

Queen Victoria Building (2008): Review of Level Two. Shopper surveys measured the role of the attractions in encouraging people to visit Level Two and assessed the value of them.

Retail Study of Sydney CBD (2006): Environmetrics was commissioned as part of a consortium involving leading urban designers and planners to undertake a major study of the key drivers of CBD retail within the overall social and cultural context of the Sydney City environment. The project involves analysis of current retail data, consultation with key stakeholders and the modelling of the CBD’s retail dynamics to feed into the City Of Sydney’s Retail and Economic Development Strategies.

Bondi Mall (2005): This study gathered information from people using the Mall to assess the appeal of programmed events.

Chifley Plaza (2005): This study of shoppers at all times of the day, provided a detailed profile of users along with their awareness and usage patterns.

Bondi Junction Markets (2005): This study gathered information from shoppers and retailers to profile shoppers and measure visiting and purchase patterns. The imapact on local retailers was also measured. The study will underpin ongoing management strategies for the markets.

Queen Victoria Building (2003-4): Comprehensive review of QVB market positioning - including shopper profile, satisfaction, brand perceptions, and behaviour patterns including spending and store patronage. Ipoh Management used this information and analysis to refine market positioning.

Strand Arcade (2003-4): Market profile including shopper characteristics, spending patterns and store patronage. Ipoh Management used this information and analysis to refine market positioning.

Crowne Plaza Terrigal (2004): A market review of the Terrace shops and F+B provided input to a major upgrade of this area. Focus groups amongst guests, visitors and locals provided insight into market expectations and preferences for use of the Terrace at Crowne Plaza Terrigal.

King St. Wharf (2003): Qualitative and quantitative research was used to form a market assessment of the King Street Wharf development. Residential, commercial, food and beverage and retail aspects were looked upon to provide information for the project.

Springfield Town Centre (2003): Market analysis for proposed town centre. Environmetrics sought to understand the local and regional shopping market in SE Queensland through a series of phone surveys. The results highlighted and described three segments that would be key markets for the town centre, and which types of stores would best suit these three segments.

Harbourside Shopping Centre (annual): Annual surveys of shoppers to provide a profile, psychographic segmentation, spend analysis as well as perceptions and expectations.

Riverbank Shopping Centre (2002): Catchment analysis, shopper profile (demographic and psychographic segments) and evaluation of the Riverbank Shopping Centre at Parramatta.

Sanity Music Stores (2002): Market study to describe shopper profile, product preferences, purchasing patterns, access to technology, media use and and music downloading behaviours.

National Museum of Australia Shop (2002): Market study for the launch of a new identity for the Museum shop. An onsite survey and focus group discussions collected data about perceptions, use and value for money. A strategic analysis related the findings to the business strategy and marketing plan. The results have been implemented and have led to increased turnover.




Member Associations     up back to top

Australian Osteopathic Association: Member Survey (2009). The AOA had not undertaken a survey of their membership for over 10 years and needed to understand current membership perceptions as well as evaluate reactions to some intended initiatives. An online survey was conducted that addressed full membership and student membership.

English Australia: Annual Overseas Student Enrolments 2010. This is a survey of all the English Language Colleges in Australia that is undertaken in February each year to understand enrolments in the previous year. The survey is completed online or manually. The output provides the most complete picture of the size, value and trends related to the English language courses for overseas students. Environmetrics has conducted this survey for 12 years.

State Library of NSW: Members Survey 2009. The State Library of NSW needed to be better informed of the needs, behaviours, demographics and psychographics of members. An online survey was sent to members and completed by 842 members. The results were used to provide input into the future communication and products for members and library users.

Horticulture Australia and Nursery & Garden Industry Australia: National Management Development Assessment 2005. The Nursery and Garden Industry were considering changing the national and state management structure to ensure a better business structure for members. A consultative program of consisting of in-depth interviews with members, retailers and association personal and an online survey of 250 members was conducted.

Sydney Star Observer: Readership Survey 2005. The Sydney Star Observer has the largest circulation of any gay newspaper in Australia. A readership and lifestyle survey was conducted to update previous studies. 731 readers responded by an online survey or mail survey.

Royal Agricultural Society NSW: Exhibitor Survey 2005. The RAS were interested to understand more about the animal exhibitors in the annual agricultural show. 100 exhibitors were interviewed during the course of the annual show.


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