Assessing the demand for new products or services is always fraught with uncertainty and this uncertainty brings with it
a level of risk. Environmetrics uses a range of techniques to manage this risk. We developed our proprietary tools "HomeZone"
and "MarketFramer" for use in those areas such as urban development where it is important to discover how much people are really
willing to pay for the specific features of a design. In recent months we have been working with two major universities to assess the
demand for new courses. In this context we have been using risk modelling to answer questions about the best, worst and most likely outcomes.
Understanding the value of your investment in research
When one invests in market research, one is entitled to expect that the research
that is provided will be of the highest possible standard. Unfortunately, this is not always the case. We have a long history of providing
our clients with help in assessing the value of their investment. For example, for over a decade we have worked with the peak body,
Commercial Radio Australia, as auditor for the radio ratings surveys. Twice this year we have been in Malaysia providing the same
support to the peak body in that country, Commercial Radio Malaysia.
Market profile and segmentation
Concept tests – advertising, housing, retail, hospitality, leisure
Program evaluation – social marketing, public programs
Social trend analysis – housing, retail and leisure
User studies for masterplanning
Market catchment profiles
Exhibition evaluation – front end and summative
Feasibility studies – leisure, tourism and recreation venues
Auditing research programs
Community and stakeholder consultation
Functional analysis – retail and service outlets
Economic and social value assessment
Social impact studies
Since 1993, Environmetrics has been the Audience Survey Auditor, acting on behalf of Commercial Radio Australia to monitor the quality of the radio ratings surveys.
Recent projects Project list [HTML]